Writer, Content Creator & Digital Marketer

Flywheel Strategic

As the Digital Marketing Coordinator for Flywheel Strategic, Huynh contributes blogs about digital marketing. She also ghostwrites blogs for clients.

 

Flywheel Strategic

Digital Marketing Coordinator (2018)


Progress NEXT 2018

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By Jessica Huynh for Flywheel Strategic

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Recently, Flywheel Strategic attended #ProgressNEXT18, a global conference for Progress Software to showcase all the technologies and software solutions they have to offer. The gathering provided a platform for Progress to share their vision and forward-facing position to succeed in the future.

As a partner and client of Progress, the event provided us with a great opportunity to network with others in the Progress ecosystem. We shared first-hand experience with the team that builds Sitefinity and the Digital Experience Cloud. Being able to provide feedback and discuss the way our clients use these products is helping shape future versions. We also gain confidence that Progress has an ongoing commitment to providing quality products and service to their customers and partners.

The mission at Progress is to deliver the best platform for building and deploying a strategic application and digital experience, which is essential for the future. These digital solutions have to be cognitive, adaptive, connective, and collaborative if they have a chance of keeping with fast-paced markets.

Progress is making it easier for businesses to build software tools that provide user delight by focusing on the user experience. Typically, the user experience is ignored in productivity software and app development (a substantial focus is on the business process). We are delighted to see Progress prioritizing the user experience tools so that productivity is improved by providing multi-screen, multi-modal, and optimistic UI. The more you can keep the user interface engaging, the more productive people will be when engaging with the platform. The idea is to avoid task switching. If you have to wait for even a moment, then a user is inclined to switch tasks. That momentary switch can severely kill productivity.

Flywheel Strategic also spent some quality time with the dev team at UCommerce, a personalizable platform with powerful commerce tools. As certified UCommerce partners, we discussed working on projects with a faster time to market and the importance of being “multi in every aspect,” such as multi-lingual, multi-currency, and having multi-product variations. UCommerce is an integration and enterprise-ready platform for content and commerce. These days, building a good mobile experience is industry standard. The days of “OMG we need an app for that” is slowly disappearing. People don’t want to download and use apps anymore. Having an user-friendly digital platform that is also adaptive is becoming the trend. The ability to be adaptive has become necessary for the development process. This adaptiveness is apparent in Sitefinity’s most recent update.

From Kinvey and DataRPM to Consensus and Telerik, Progress is leading by example by delivering on the next generation of business apps for organizations. The global conference reinforced that the work we do at Flywheel Strategic aligns with industry standards and on the cutting edge of market trends.

Thanks for having us Progress! See you next year.